In a rare move, an online casino has partnered with a professional sports team.
PlayStar, an iGaming operator that has had a busy year, announced it inked a deal with the NHL’s New Jersey Devils to become the team’s first official online casino partner. The partnership will include a “Golden Goal Sweepstakes” promotion at home games this upcoming season.
PlayStar detailed in a news release what its partnership with the Devils will look like. The impact falls into two categories: the Devils’ presence on PlayStar’s NJ online casino, and PlayStar’s presence at Devils home games.
PlayStar will feature Devils branding on its online casino throughout the upcoming season. It will also offer Devils co-branded ice hockey games and customer leaderboards that will give users the chance to win tickets to events at the Devils’ arena, Prudential Center.
