Play’n GO and William Hill link up to strengthen Italian icasino presence

Play’n GO and William Hill link up to strengthen Italian icasino presence

Article brief provided by iGaming Business
  • iGaming Business
December 20, 2023 7:51 PM

Play’n GO will expand its presence in Italy through a new partnership with William Hill. The operator will offer players in Italy access to the entire Play’n GO catalogue of online casino games. Popular games like ‘Book of Dead’, ‘Rise of Olympus’ and ‘Reactoonz’ are included in the deal.

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Play’n GO said that the agreement represented a “firm commitment to the Italian” market by both parties. William Hill and Play’n GO already have a well-established partnership in various markets.

Earlier this year, they collaborated on introducing ‘Book of Dead’ to William Hill fixed-odds betting terminals across the UK. According to Play’n GO, the move has been “highly successful”.