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Personalized odds optimizer Rithmm launches subscription platform

Thursday, September 14, 2023 9:14 PM
  • Rob Schaefer, Sports Business Journal

Rithmm, a Boston-based startup that uses AI algorithms to generate personalized predictive models for sports bettors, is launching a subscription platform after one year of beta testing. The platform will have Core ($29.99 per month) and Premium ($99.99 per month) levels, with new applications for the NFL and college football in addition to beta-tested use-cases for the NBA, WNBA and men’s college basketball.

Founded in 2022 and backed by $3.725 million from Boston Seed Capital, Counterview Capital, Accomplice, Oyster Correlation Ventures and several individual investors, Rithmm generates recommended bets in a matter of seconds based on models that users customize by entering their preferred game-related factors.