PENN Entertainment’s Tuesday announcement that it’s partnering with ESPN to create ESPN BET sent shockwaves through the sports betting industry. But the news doesn’t just impact sports wagering; it also impact PENN’s iCasino offerings.
Currently, PENN owns the Barstool Sportsbook and Casino app. The new deal means PENN’s sports betting platform will eventually be rebranded to ESPN BET as the partnership with Barstool Sports concludes.
As for the online casino platform, the company’s long-term goal is to broaden its Hollywood Casino-branded app, which has been available since October 2020 only in Pennsylvania. The Barstool brand subsequently became featured by PENN in its states with online sportsbooks and/or iCasinos, including Pennsylvania, while the gaming company uses the Hollywood name on many of its brick-and-mortar properties.
