The Peers for Gambling Reform (PGR) group has accused the Advertising Standards Authority (ASA) of a “continuing failure” to regulate gambling marketing on social media, calling for all content marketing to be clearly labelled as advertising.
The group said users, particularly children and young people, are routinely exposed to posts that promote gambling without any clear indication they are ads.
In a letter sent to UK gambling minister Baroness Twycross and seen by NEXT.io, PGR highlighted that content marketing now accounts for around half of all organic social media advertising by gambling brands.
