Playtech has extended its deal with Paddy Power, continuing a relationship that began a decade ago.  The extension will see Playtech remain the exclusive provider of Self Betting Terminals for Paddy Power’s machines in Ireland & the UK.

Shimon Akad, COO at Playtech, said: “Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them.

“Our software performance has made this ongoing collaboration possible, and we are set on progressing plans to provide a customer-centric roadmap for the years ahead as we continue to develop new technologies aimed at digitising the retail space.”

Meanwhile, David Newton, CCO at Paddy Power, added: “We are pleased to continue our strategically important relationship with industry leader Playtech.