Football fans are invested in the game more than ever, and it’s an investment beyond emotions, it’s money.

Sports betting is now a mainstream billion-dollar business. The ads are everywhere and the enticement to play is powerful.

Enter a Baltimore company whose goal is to help the sports bettor win at wagering. That company – Alloy Sports – includes a proven winner in Major League Baseball: Orioles Hall of Famer Mike Bordick…

Bordick’s new team is Alloy Sports – he’s joined Baltimore stats researcher Brad Kronthal in a newly launched online tool for bettors that uses millions of data points and historical outcomes to help wagerers customize betting strategies.