The NFL season starts in three weeks when the Philadelphia Eagles host the Dallas Cowboys on 4 September. That date also is the start of weeks of wagering for bettors, serious and casual, in what is often referred to as the best wagering period of the year.
Optimove, a customer data platform for marketers, recently released a deep dive into bettors’ behaviors. “Optimove Insights: 2025-2026 Consumer Report on NFL Wagering Intentions” examines why and how wagers bet on NFL games.
Not surprisingly, most bettors are wagering on NFL games all season long. According to the study, 77% of bettors plan to wager, with weekly betting still the standard.
