OPINION: Travel rewards matter for Nevada’s economy

Sunday, April 5, 2026 12:41 PM
Photo: Las Vegas Convention and Visitors Authority (courtesy)
  • Steve Hill, Las Vegas Sun

Nevada’s economy runs on visitation. Each year, more than 40 million people come to the Las Vegas area for conventions and trade shows, to fill our arenas and stadiums, dine in our restaurants, and support a wide range of businesses. Tourism is the backbone of Southern Nevada’s economic strength and stability.

These visitors sustain hundreds of thousands of jobs and generate billions in economic activity. From frontline hospitality workers and small-business owners to transportation providers and trade show vendors, our community depends on strong and consistent travel demand.

What many people don’t see is how much of that demand is supported by the travel rewards ecosystem.