If it were as poorly marketed as horse racing, the Women’s National Basketball Association surely would cease to exist.
Instead, backed by the established WNBA since 1996, the women’s league thrives, even if only die-hards know the mascots by heart and those with too much time on their hands can name all its past champions.
Horse racing, long known as the sport of kings, reigns over a dynasty both vast and shrinking. Among its problems is an aging fan base with the 18-34 group, most highly coveted by advertisers, turning to faster-paced sports. Too much time between races and too many races to monitor are frequent complaints.
