Right now, only six states allow legal online casino gambling: New Jersey, Pennsylvania, Michigan, West Virginia, Connecticut, and Delaware.
Clearly, there is plenty of room for the industry to grow, and it’s not exactly a trade secret to note America’s sportsbooks and casino operators are looking to a future where more and more states legalize iGaming.
But even with a mere six states live, operators are doing plenty of experimenting when it comes to their online casinos. This was highlighted in the March 2023 Eilers-Fantini Online Game Performance Database report, which showed internal games — those are casino games produced by the operators themselves — now account for nearly 8% of the gross gaming revenue in the U.S. market.