Omnichannel focus strengthens Mohegan’s rebranded retail sportsbook

Omnichannel focus strengthens Mohegan’s rebranded retail sportsbook

Article brief provided by PlayPennsylvania
  • Corey Sharp, PlayPennsylvania
May 6, 2024 8:15 PM
  • Corey Sharp, PlayPennsylvania

Mohegan Pennsylvania is undergoing a total rebrand after its partner, Unibet, announced it is leaving the North American gambling market. In addition to launching its own online casino, the property is going to use its own brand for its retail sportsbook, too.

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Mohegan Pennsylvania sits in the top five in retail sportsbook handle. With its new omnichannel efforts, it’s possible the casino can challenge for the No. 4 spot.

When Unibet, owned by the Kindred Group, decided to leave the Pennsylvania market and North America altogether, Mohegan Pennsylvania needed a new partner.

The property decided to take matters into their own hands.