Choctaw Casinos & Resorts today announced the addition of Pro Football Hall of Famer and Dallas Cowboys legend Emmitt Smith to its roster of celebrity athlete ambassadors. The partnership doubles down on Choctaw’s commitment to showcasing prominent North Texas sports figures as the focal point of its one-of-a-kind, “Where the Players Play” campaign.
Already featuring North Texas and global sports icons Troy Aikman, Ivan “Pudge” Rodriguez, and Darren Woodson, the campaign will continue to position Choctaw Casinos & Resorts as the premiere destination for entertainment, gaming, and luxury experiences in the Southwest region. Additionally, the campaign will promote Smith engaging in various activities at Choctaw locations, creating a dynamic narrative through video, social media, radio, and TV promotions in the North Texas market.
