Choctaw Casinos & Resorts announced a multi-million dollar investment in sports icons Troy Aikman, Ivan “Pudge” Rodriguez, and Darren Woodson to become ambassadors of their brand. These four-year partnerships reflect an expansion in Choctaw marketing strategy and image as they go all-in on three of North Texas’ most well-known celebrities.
“We are excited to welcome championship-caliber talent in Troy, Pudge, and Darren to the Choctaw Casinos & Resorts family,” said Janie Dillard, Senior Executive Officer, Commerce Division, Choctaw Nation of Oklahoma. “We look forward to working alongside them in this unprecedented campaign to promote ‘Where the Players Play.’ The North Texas market is home to a large majority of our annual visitors, and we can’t wait to have these sports icons represent and celebrate the Choctaw brand.”
