Visitors during the inaugural Formula One Grand Prix can expect plenty of fanfare in Las Vegas: Ferrari and F1 carts collections on display for photo-ops, pop-up retail shops, artist exhibits, celebrity chef sittings and more.
For some, they’re miles away from the track.
More than 100,000 visitors are projected to descend on the Strip during the third week of November, and hotel-casinos all across the valley are buying in at different levels for the motorsports event, held Nov. 16-18.
Casino operators have been deliberate in the level of investment the off-Strip spots are putting into marketing and activations. They’re hoping to bring guests to their property and help fuel what is expected to be a major lift to hotel room rates and gross gaming revenue for the region.
