Oddschecker rebrands to FairPlay Sports Media to reflect cross-sector vision

Oddschecker rebrands to FairPlay Sports Media to reflect cross-sector vision

Article brief provided by Insider Sport
  • Ted Orme-Claye, Insider Sport
January 29, 2024 8:23 PM
  • Ted Orme-Claye, Insider Sport

In a move to enhance its international standing as a partner for sports media outlets and betting operators, Oddschecker Global Media has unveiled a rebranded identity as FairPlay Sports Media (FPSM).

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The company, owned by multinational investment firm Bruin Capital, will retain the same structure regarding its brands. This will see Oddschecker, WhoScored and SuperScommesse continue as its flagship brands across its key markets.

By moving away from the group identity of Oddschecker, FPSM aims to promote itself as a sports media network as opposed to a purely odds-based service, reflecting its extensive partnerships with sports media and publishers.

“This is more than a new group name,” said Stuart Simms, Group CEO of FPSM.