Novibet has expanded outside of Europe for the first time by entering the Mexican online gaming market.

The sports betting and igaming provider has grown its reach into Mexico as part of its growth strategy to strengthen its brand on the global stage.

“Our technological superiority combined with the proven readiness of our team to respond to industry challenges are the two pillars upon which we are building Novibet’s entry into the demanding Mexican market, as the first stop of our broad expansion in the Americas,” commented Rodolfo Odoni, President of Novibet.