Norsk Tipping has ceased advertising its sports betting services on Norwegian television until further notice after the nation’s main broadcasters barred commercials featuring unlicensed operators.

The state-owned monopoly acted after Discovery Network last month paused the showing of advertisements for foreign gaming companies on its Norwegian TV channels, in line with requirements set out by the Norwegian Media Authority earlier this year.

Norsk Tipping outlined a series of further actions designed to reduce marketing efforts, including a lowering of expenditure and an end to SMS messages promoting sports betting.

“When the illegal advertising is now mostly gone from Norwegian TV screens, we adapt our visibility to the new situation, as we always do,” said Tonje Sagstuen, Norsk Tipping’s communications director.