Norway’s two state backed betting operators, Norsk Tipping and Norsk Rikstoto, have complied with a regulatory request to roll back their marketing efforts.

The state-owned companies, which offer sports betting and horse racing wagering respectively, were ordered to reduce the amount spent on marketing by the Lottstift, Norway’s gambling and lotteries regulator, back in July.

Norsk Tipping, which in addition to betting also operates Norway’s lottery, was told to reduce its marketing expenses by ‘at least NOK 45m’ [$4m] whilst the Rikstoto had to reduce its marketing by a significantly smaller sum, NOK 3.4m.

According to Lottstift, the two monopolies have complied with the order, which in the case of Norsk Tipping marked a 20% reduction in advertising spend against 2022 comparatives and for Norsk Rikstoto, 5.2%.