63% of youngsters in Norway exposed to social media gambling ads

63% of youngsters in Norway exposed to social media gambling ads

Article brief provided by iGaming Business
  • Robert Fletcher, iGaming Business
July 17, 2023 7:59 PM
  • Robert Fletcher, iGaming Business

Norwegian regulator Lotteritilsynet has flagged concerns about the amount of children and young people being exposed to gambling adverts on social media.

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The call came in response to the Norwegian Media Authority’s (Medietilsynet) 2022 report on children and the media. The study found that 63% of children and young people aged 13-18 had seen adverts for gambling.

Some 64% of children aged between 13 and 14 had seen ads, as well as 64% of 15-16-year-olds. In addition, 61% of those aged 17-18 reported being exposed to gambling adverts on social media.

While this was lower than 71% in the last report in 2020, Medietilsynet and Lotteritilsynet were concerned with the findings.