Norsk Tipping, Norway’s gambling monopoly, has been ordered to cut its advertising spend by “at least 20% in 2023”. The order has been mandated by Lottstift, the Gambling Authority of Norway, responding to government concerns on the exposure of gambling services to minors and vulnerable audiences.
As such, the management of Norsk Tipping must present a plan to reduce advertising spend by NOK 45m [$4.5m].
Protected by Norway’s stringent gambling laws, the monopolies of Norsk Tipping (betting and lottery) and Rikstoto (racing and trotting) are the only gambling operators allowed to advertise on national media.
Furthermore, in 2022, Lottstift and media authority Medietilsynet won a long-standing dispute against Discovery Europe for promoting unlicensed gambling operators to national audiences via the international broadcaster’s channels of MAX, VOX, FEM and Eurosport.
