New York regulators were looking at potential new rules that would ban third-party sports betting advertisers and affiliates from operating. But after further discussions, the ban did not follow through. The New York State Gaming Commission (NYSGC) decided to allow cost-per-acquisition (CPA) deals.
For the time being, affiliate marketing sites can continue to advertise promotions and help attract new customers to NY sportsbook operators.
The NYSGC approved a series of amendments permitting limited affiliate marketing, allowing third parties to run business with sportsbooks.
The revised regulations still impose some rules and restrictions higher than other US sports betting markets. That said, affiliate sites must disclose their business partnerships with NY operators.
