Fans watching the New York races for international sailing league SailGP this weekend will have another reason to root for their favorite team.
SailGP is working with gaming companies DraftKings in the United States and Bet365 internationally to let fans place bets on races, starting at the Mubadala New York Sail Grand Prix on June 7 and 8.
“It’s a sport that’s naturally built for sports betting and gaming onsite in person at the events,” said SailGP chief revenue officer Ben Johnson. “It’s communal; it’s high speed; there are lots of different winners, event-to-event.”
The move is part of a broader strategy to increase engagement and attract new fans to the sailing league, which was co-founded by tech billionaire Larry Ellison and champion yachtsman Russell Coutts in 2018.
