How do you craft a responsible gambling message for college students? It’s harder than it sounds, which helps explain Caesars Sportsbook’s first-of-its-kind partnership with New York University.
This semester, Caesars has been exposing 16 NYU graduate students — quartered off in teams of four — to the emperor and all his clothes. Having familiarized themselves with the brand, these teams next month will present what they believe are viable responsible gambling marketing strategies to Caesars executives — including Creative Director Daniel Isenberg — with one quartet declared the winner.
“The interest in the student body with sports betting, the legalization of it, the app going live in New York, there was interest in working with Caesars Sportsbook,” said Isenberg, peering across the water at the Manhattan skyline from his Jersey City office.
