New York City: Silverstein shows cards on Hell’s Kitchen casino plan

Friday, June 23, 2023 3:20 PM
  • Sarah Beling, W42ST.nyc

Silverstein Properties is going all in on a bid to win a coveted New York City gambling license, with plans to develop a mixed-use hotel, casino and residential mega-complex on 11th Avenue in Hell’s Kitchen.

The real estate giant — known for developing and managing neighborhood residences River Place and Silver Towers — announced their proposal for a 46-floor, 1.8-million-square foot project at W41st Street and 11th Avenue, previously the site of a Mercedes Benz dealership, in a press release today. Tentatively named the Avenir and created in partnership with Greenwood Entertainment and Entertainment Affiliates and designed by architects Steelman Partners and CetraRuddy, the two-tower complex, connected by a public “sky bridge” will include 1,000 luxury hotel rooms, a 1,000-seat performance venue, at least 100 units of below-market housing and an eight-story, 600,000-square foot gambling and entertainment center that features 12-full service restaurants and a gallery showcasing local artists.