New research from Eilers & Krejcik Gaming suggests that casino cannibalization fears are unfounded. The study, which was commissioned by iDEA Growth, says that legalizing online casinos can actually benefit a state’s existing brick-and-mortar casinos.
The study reports that land-based casino revenue jumps an average of 2.44% per quarter following the introduction of mobile casino apps. The data is based on research from the U.S. states with both brick-and-mortar casinos and online casinos.
“This study offers compelling evidence that online gambling is a catalyst for growth, not a competitor to land-based casinos,” iDEA Founder and General Counsel Jeff Ifrah said in a press release. “The research underscores the conviction that legalizing it drives beneficial economic impact across the industry. As lawmakers consider the merits of legalizing and regulating iGaming, they can be assured that it will complement the land-based casinos to deliver even more tax revenues to their states and establish meaningful consumer protections.”
