An online legal sports betting giant is expanding its market access in North America.
Kindred Group — the owner of sports betting and casino brand Unibet — has received final approval from the New Jersey Division of Gaming Enforcement to launch its proprietary platform in the state. The platform, which improves Unibet’s performance, will go live in May.
“Introducing the Kindred platform to our customers in New Jersey will provide the entertainment and experience enjoyed by our customers in Europe,” said CEO Henrik Tjärnström. “We are now finally able to show off our true Unibet product.”
