New Brazil bill to ban retention by banning loyalty programs and cashback

Wednesday, March 18, 2026 4:22 PM
Photo: Shutterstock
  • Kyle Goldsmith, IGB

Long-time gambling opponent in Brazil Eduardo Girão has presented a bill seeking to ban certain incentive and retention mechanisms within iGaming, including loyalty programmes and cashback.

Senator Girão’s Bill No 1018, published this week, seeks to amend Law No 14,790, which legalised betting in Brazil back in December 2023.

The bill would make it forbidden for licensed betting operators in Brazil to “establish, maintain or disclose mechanisms to incentivise, retain or stimulate” gambling.

Bill No 1018 would also prohibit loyalty, rewards or points programmes, as well as the granting of cashback to bettors.