Las Vegas business and city leaders want to generate more interest in downtown Las Vegas with two promotional campaigns that focus on turning locals into tourists.

[Last] week, the Downtown Vegas Alliance launched Down to Play, a set of about 20 interest-based itineraries with special offers. It follows the city’s “Down for Anything” initiative, an ad campaign launched in January meant to draw attention to the area’s entertainment, work and living options.

Carolyn Wheeler, executive director of the DVA, said the nonprofit created the campaign based on a similar promotion it made after pandemic-related lockdowns lifted in 2020.

“Down to Play is like the call to action for (the city’s) campaign,” Wheeler said.