The off-Strip Silver Sevens is not returning to its original name — at least for now.
A year after Affinity Interactive, which owns the resort, announced the 44-year-old hotel-casino would be remodeled and rebranded as the Continental, new CEO Scott Butera said the idea has been put on the back burner.
“We have a great product that we’ve invested in over time,” said Butera, who became Affinity’s CEO in April. “The Continental approach is very appealing. But in considering the idea, we want to make sure we’re doing it correctly.”
Silver Sevens opened in 1980 as the Continental and operated under that name until it was acquired by slot route operator Herbst Gaming, which was owned by the family that controlled the Terrible Herbst Oil Co.
