Goodbye, Sands Regency. Hello, J Resort.
Owner Jacobs Entertainment officially debuted the new name of the Sands Regency on Tuesday, part of a multi-year remodeling effort to modernize the longtime hotel-casino.
CEO Jeff Jacobs, whose company bought the hotel-casino in 2017, first told the Reno Gazette Journal that he was considering a rebranding of the Sands Regency in 2019. Since then Jacobs Entertainment’s pledged to invest $300 million in the revitalization of the property.
Talk about the Sands Regency rebranding heated up again recently after a big “J” sign was installed on the property.