Nevada: Sands Regency Reno hotel-casino gets new name – J Resort – after rebranding

Nevada: Sands Regency Reno hotel-casino gets new name – J Resort – after rebranding

Article brief provided by Reno Gazette Journal
  • Jason Hidalgo, Reno Gazette Journal
March 7, 2023 4:00 PM
  • Jason Hidalgo, Reno Gazette Journal

Goodbye, Sands Regency. Hello, J Resort.

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Owner Jacobs Entertainment officially debuted the new name of the Sands Regency on Tuesday, part of a multi-year remodeling effort to modernize the longtime hotel-casino.

CEO Jeff Jacobs, whose company bought the hotel-casino in 2017, first told the Reno Gazette Journal that he was considering a rebranding of the Sands Regency in 2019. Since then Jacobs Entertainment’s pledged to invest $300 million in the revitalization of the property.

Talk about the Sands Regency rebranding heated up again recently after a big “J” sign was installed on the property.