The NBA is infusing betting into live games on NBA League Pass. The league and Sportradar, a global data company, are rolling out a new option for League Pass viewers to be able to track betting odds on NBA games as they watch them on the app and then offer the ability to click through to wager through the NBA’s betting partners.
Sportradar will use emBET, its OTT technology, to show certain betting lines on-screen during the game streams, though the options will be limited to point spreads, money lines, and over/unders for now. Viewers will then be able to pick their bet and be taken to sportsbooks from FanDuel or DraftKings.
