Mounting pressures end Caesars’ sponsorships of college athletics

Mounting pressures end Caesars’ sponsorships of college athletics

Article brief provided by PlayUSA
  • Derek Helling, PlayUSA
June 2, 2023 4:12 PM
  • Derek Helling, PlayUSA
  • Louisiana
  • Michigan

LSU athletics might have used some cash from Caesars to buy air-conditioned helmets for its American football players. If there are any similar equipment upgrades in the future, though, LSU will have to find other sources of funding.

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Caesars, LSU, and Michigan State are parting ways, ending their sponsorship deals. The decisions come amidst a torrent of both external and internal pressures that made terminating the deals the easier move for all parties.

On May 28, Graham Couch of the Lansing State Journal reported that both Caesars and Michigan State decided it was time to go their separate ways. On Thursday, a spokesperson for PlayFly Sports confirmed to Sam McQuillan of Legal Sports Report that Caesars and LSU replicated that action.