Some 85% of online sports bettors report gambling on the sites at least once a week, with more than one in three active gamblers making multiple visits a day, according to survey data released by the Optimove marketing firm.
The survey was conducted in the U.S. this September and October among 396 online sportsbook and/or online casino users 21 and older, with household incomes over $75,000. It focused on what it takes to keep these bettors coming back to the sites.
Some notable takeaways from the survey:
Some 56% of respondents say they prefer live betting, compared to the 40% who prefer pre-game betting.
Single bets were preferred over parlays, 70% to 26%
“Odds and payouts” were cited as the number one reason someone chooses a sportsbook, though based on the other potential answers to the question, it seems like a better heading would have been “winning money.” The other options were “having skin in the game,” “favorite team or player playing,” and “gut feeling.”
