Online sports books in Missouri enjoyed high hold percentages in that state’s first month of legalized sports betting. The hold was 19.2%, according to figures released 30 January by Deutsche Bank. The amount represented the entire month of December.
The Internet-based books in the Show Me State realized revenue of US$103.4 million on handle of US$538 million. However, operators gave away more than they won, as promotional outlays ran to US$125.1 million. That resulted in a loss of US$21.6 million.
Tops in revenue and handle share was FanDuel. It won US$46 million off of US$212.5 million of handle. DraftKings turned US$195.1 million in handle into US$31.6 million in revenue.
