Casinos around the U.S. are putting more money into spas, food, entertainment, and outdoor amenities.
Casino operators are using non-gaming amenities to reposition themselves as full resort destinations. The goal is to attract younger adult customers who may be less interested in spending long stretches on a traditional gaming floor.
That broader trend is visible in Michigan’s Gun Lake Casino Resort.
A report said casino developers and operators are redesigning properties around experiences beyond slots and table games. The amenities range from food halls, artist-driven design, and public parks to sportsbook lounges meant to feel more like neighborhood gathering spots.
