The Michigan Gaming Control Board’s (MGCB) efforts to promote responsible gambling have paid off, quite literally, with the highest honor attainable from the dotCOMM Awards. The agency’s “Mini Me” commercial, a central piece of the ‘Don’t Regret the Bet’ responsible gaming campaign, has nabbed a 2025 Platinum dotCOMM Award — the competition’s crowning achievement — for its standout use in the realm of Social Media Marketing.
Intending to engage the particularly vulnerable age group of 18-24 year olds according to the Michigan Gaming Control Board’s news release, the “Mini Me” ad creatively intertwines hand-drawn animation with live-action sequences which, without a doubt, has struck a chord across several digital platforms and has resonated with its young audience, research has shown this demographic is at an increased risk of gambling-related problems, hence the tailored approach of the campaign.
