Meta is introducing a more rigorous authorization process for gambling ads on Facebook and Instagram. Now, all advertisements featuring actual-money gaming will have to go through Meta’s “Permissions and Verifications” process in the Business Suite.
Advertisers will also have to submit more advanced paperwork, which will incorporate current gambling licenses and certification of compliance of law in all regions where commercials are being shown. Approval is granted only for specific ad accounts, and any new business profiles must undergo a separate internal review.
The rules apply to all major gambling categories, such as iGaming, sports betting, poker, and more. Only social casinos that offer free-play games with no monetary value are exempt from the new policy.
