The Media Council of Kenya (MCK) has urged the country’s media to remain vigilant with gambling advertising after voicing its concern over an increase in adverts and promotions.
Appealing to journalists, media practitioners and media enterprises, MCK chief executive and secretary, David Omwoyo Omwoyo, reiterated that gambling advertising is limited to licensed activities.
The Betting Control and Licensing Board (BCLB) is responsible for licensing operators to offer gambling such as lotteries, betting and gambling.
However, the MCK regulates and monitors the media sector, including ensuring journalists and media entities write fair, accurate and unbiased stories of matters of public interest.
