From TV ads and billboards to social media posts, the advent of sports betting in Massachusetts has unleashed a tidal wave of advertising aimed at drawing bettors to place wagers on games.
FanDuel, DraftKings and other sportsbooks have been hyping the new multi-billion industry with a barrage of ads featuring celebrities and athletes such as former Patriots tight end Rob Gronkowski and former Red Sox great David Ortiz, offering sign-up bonuses and other benefits to lure players.
The advertising free-for-all has caught the attention of state regulators, many of whom have expressed concerns about the potential for a flood of predatory marketing swaying players to bet more than they should on games.
