Massachusetts regulator outlines strict advertising/marketing guidelines

Friday, January 13, 2023 4:12 PM
  • Jill R. Dorson, SportsHandle

On the same day that it awarded Fanatics initial approval for a digital sports betting license, the Massachusetts Gaming Commission released its bet menu, discussed stringent guidelines around advertising, announced the hiring of a new director of sports betting, and discussed in detail how promotional play will be handled with regards to taxes.

Fanatics is the last of five operators that have applied for Category 3 tethered mobile licenses to be approved. The approval means that the company, which announced Thursday morning that it would debut its retail operations at Maryland’s FedEx Field later this month, is now at least initially licensed in three states — Maryland, Massachusetts, and Ohio.