Massachusetts Lottery seeks online sales to compete with sports betting

Tuesday, April 2, 2024 2:35 PM
  • Amy Calistri, Covers

Massachusetts State Lottery officials want an online sales option to level the playing field with its sports betting competitors.

Just a little more than a year ago, legalized online sports betting debuted in Massachusetts. Even then, Massachusetts Lottery officials warned that the online betting offering could erode the lottery’s retail-only sales.

At the time, Executive Director of the Massachusetts State Lottery Mark William Bracken said, “We’re the last gambling hold-out, basically, to be able to go online,” Bracken said…

Bracken’s concerns continued to mount after DraftKings’ recent acquisition of Jackpocket, a leading lottery app. Bracken noted, “I’m now going to have an online sports wagering vendor that’s going to be able to facilitate the carrying of my tickets.”