ESPN BET‘s impact was notable in its first weeks of Maryland sports betting, contributing to a record $550.7 million worth of accepted wagers in November from all mobile sportsbooks according to the state’s Lottery and Gaming agency.
The handle topped the previous standard of $497.1 million set last December during the first full month bettors had access to sports betting apps. The number of operators in the 12 months since has climbed from seven to 12, but ESPN BET — which launched in multiple states Nov. 14 — proved a bigger contributor than most with an aggressive launch in the Old Line State.
Its $33.3 million handle in about half the month ranked fourth among mobile books, but is inflated to a degree by its $13 million promotional outlay.
