LVCVA board quickly approves advertising-heavy budget for 2026

Tuesday, May 20, 2025 8:24 PM
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  • Richard N. Velotta, Las Vegas Review Journal

The Las Vegas Convention and Visitors Authority board of directors on Tuesday unanimously approved its $460 million budget for fiscal year 2026 that anticipates a 5 percent decline in room tax revenue and marketing and advertising expenditures of $168 million.

The destination marketing organization that also manages the Las Vegas Convention Center budgeted conservatively in light of concerns that visitation to Southern Nevada won’t be as robust as the current fiscal year.

The new fiscal year begins July 1. No one spoke out in a public hearing the board conducted before final passage, and the meeting lasted about eight minutes.

The LVCVA plans to roll out a new marketing plan in the next fiscal year, and President and CEO Steve Hill said most of the advertising would be focused on attracting domestic travelers to the destination.