The UK’s Advertising Standards Authority (ASA) has issued its response to two recent cases of gambling advertising and their potential appeal to under-18s.

The first ad was produced by the LeoVegas brand, BetUK, and was heard on the radio in September last year. In it, former English football player of Nigerian descent Adebayo Akinfenwa in his role as a BetUK brand ambassador said: “You can now find a range of tools on the BetUK website. You can set deposit limits, schedule reality checks and set timeouts to help you stay in control. Always gamble responsibly at BetUK.”

The issue came from the fact that Akinfenwa’s career as a football player could have influenced underaged children to go and try out sports betting.