BetConstruct AI has appointed a new Chief Executive Officer, Lena Yasir, to take the helm of its leveraging and implementation of AI tech over the coming years.
The firm has been in the midst of a huge expansion of its AI capabilities, having unveiled a new suite of products at the SBC Summit Lisbon last year, with further upgrades planned.
The SoftConstruct-owned company has cited its new hire’s “proven track record” in B2B commercial strategy, international expansion and scaling high-performing teams.
It has also noted her experience across both regulated and emerging markets.
Yasir’s new employer has outlined her key tasks as driving global revenue and innovation, and strengthening the firm’s partnerships across the international iGaming ecosystem.
