2027 is a significant year for Finnish gambling as Veikkaus’ long-established monopoly on legal online betting and gaming comes to a close. More than 50 companies have registered interest in obtaining a licence in Finland’s newly regulated sector, and as of the time of writing 18 have secured clearance from the National Police Board.
One sector of the industry that will not be allowed to participate in Finland’s open market is affiliate marketing companies. Under the laws governing online gambling in Finland, affiliates will not be allowed to promote regulated betting sites or online casinos.
Ostensibly a measure to protect players, some fear that it will only serve to give unregulated sites the upper hand.
