Is CES becoming the new auto show?
Fifteen years ago, the annual tech show welcomed one automaker, who was actually attending as a partner with a major tech firm. This year, the Las Vegas Convention Center’s West Hall is filled with more than 300 automotive-related exhibitors, making it the largest turnout yet for the four-day show that ends Sunday.
“The car and auto presence (in the past) was really showcasing aftermarket auto accessories and speakers and things of that nature,” said John Kelley, acting show director and vice president of the Consumer Technology Association. “Whereas now, we have the entire auto ecosystem here.”
And CES has become the go-to show for major brands to unveil the latest tech and gadgets in the auto industry.
