Since it officially turned its lights on nearly two months ago, the Sphere has shown many amazing images. Now it is being put to another use: as a billboard.
Sphere Entertainment Co. announced Friday the first brand campaign designed for the Las Vegas venue’s exosphere. YouTube will use the Sphere to promote its NFL Sunday Ticket television package, which offers out-of-market Sunday afternoon games to pro football fans.
As part of that campaign, YouTube created an animation that will transform the 4-acre exterior of the Sphere into the helmets of all 32 National Football League teams.
