A guest was reminded to take off his shoes before stepping into The Immersive Cube at the newly opened A’s Ballpark Experience Center. The walls, floor and ceiling of the 3,500-cubic-foot space are LED screens, providing viewers with a 270-degree virtual look inside of the Athletics’ $2 billion stadium, currently under construction on the Strip.
John Roberson, CEO of Nashville-based Advent, which created the currently one-of-a-kind viewing space, said the idea is to give prospective ticket buyers and baseball fans a look at what they might expect at the closed-roof ballpark scheduled to open in April 2028.
Almost on cue, an operator tapped a button on his tablet computer and guests were transported to the pitching mound, providing a player’s perspective from the field. Roberson then asked the view be changed to the “Barrel Room,” a name given for a high-end club space above home plate.
